case study - GH Orthodontics

Customer story

Greater Houston Orthodontics is a multi-location orthodontics practice in Houston, TX with three primary orthodontists. Founder Amir Davoody approached Whale Farm hoping to increase their online reach as the practice was growing. Over two years of partnership resulted in tens of thousands of new visitors and hundreds of new leads and contacts.

Problem

Frustrated with typical dental/orthodontic marketing agencies, Greater Houston Orthodontics wanted someone who would take a personalized, bespoke approach to their marketing rather than applying the one-size-fits-all route agencies typical in their industry.

Houston is a very competitive market for orthodontics, and so they were hoping the right agency could give them an edge. This would help them to grow sustainably at a fraction of the cost of hiring an in-house team.

Solution

• Seasonal messaging plan with 5 offers and 39 headlines and copies tested
• 37 campaigns tested
• 124 audiences targeted
• 548 creative variants tested