Mercury Wheels is a boutique carbon wheel manufacturer based in Ogden, UT, with distribution across several bicycle companies and outdoor retailers like Backcountry.com and Competitive Cyclist.
Mercury reached out to Whale Farm with the intention of building a their direct-to-consumer channel in 2018.
Within a few short months, Whale Farm built the DTC channel and marketing program supporting it. Per Mercury’s instructions, Whale Farm was able to do this profitably, building incrementally and scaling as performance grew.
To establish an entirely new sales channel, Mercury Wheels needed more than just marketing: They needed a comprehensive and systematic overhaul of their marketing program: from branding and product/market positioning, to promotional and content strategy, to execution of marketing campaigns.
- 98 Facebook and IG Campaigns Created
- 450+ Creative Variants Tested
- 2 Landing Pages Created
- 26 Email Campaigns and Flows Implemented
- 110% Increase in Traffic
- 20X Increase in Social Engagement
- +$500k Increase in yearly DTC sales
- 70% Increase in Component Sales