- CLIENT: Pier 1
- INDUSTRY: Ecommerce
It’s been a pleasure working with Jordan and Whale Farm on various projects over the years. We were very happy with their contribution to our marketing efforts as we began to focus specifically on online sales. This was quite the undertaking, with many moving parts. Jordan integrated seamlessly with our team and has my full confidence to manage paid social at any scale, on any project.
Jaan Bhatia
CMO
Customer story
Pier 1 is an online retailer specializing in imported home furnishings. Until just recently, the company had nearly 1000 retail locations.
Pier 1 reached out to Whale Farm shortly after they began transitioning all of their sales online. This turned out to be a large undertaking, to say the least.
After managing the advertisement of some 4,000 SKUs over multiple ad accounts and across millions of audience members, we were able to help Pier 1 successfully make the leap: within just 3 months time they were fully transitioned and fully operational as an ecommerce-only business.
Problem
Pier 1 faced the daunting task of moving their enterprise to online-only sales. This required coordinating with management, creatives, media buyers, and copywriters to do so as profitably (and quickly) as possible.
Solution
- 4000+ SKUs Advertised
- Hundreds of Creatives and Audiences Split-Tested
- Organizational Framework for Media Buying Teams Implemented
Campaign Results
- Increase in Profitable Spend
- Increase in Online Sales
- Successfully migrated from 942 brick and mortar locations to online-only sales.