Primitive Apparel is an online apparel retailer specializing in streetwear and hardgoods for skateboarding. They are a premier brand in the skateboarding and streetwear niche, and partner with some of the foremost athletes and entertainment brands.
Primitive approached Whale Farm as they began to scale their digital marketing efforts to new levels. They were looking for a way to measure their efforts and ensure profitability with scale.
Whale Farm drew from its experience with similar brands to share media buying organizational strategies for coordinating large teams, and measurement strategies for ensuring profitability.
Primitive Apparel wanted to better coordinate their growing media team, and to better measure profitability of campaigns.
- Profitability Matrix Created
- Media Buying Processes Formalized
Primitive has instituted a media buying process that nearly runs on autopilot, saving many hours per week for management. In addition, they have adopted the profitability measurement system introduced by Whale Farm, which has helped their team continue to scale profitability to new levels.