• CLIENT: Xpert Sign Tools
  • INDUSTRY: Ecommerce

We have only worked with Whale Farm for a few months, but the results have been amazing. It is so nice working with a company that knows what they are doing, knows how to market to different industries, and is easy to work with. Jordan has been a great resource from the start. He is very organized, has great ideas, and has been able to teach us things along the way. I highly recommend Whale Farm for any marketing needs that your company might have. You won’t be disappointed!

 Xpert Sign Tools
Josh and Crystal Shearer


High-Ticket Clients Generated
More Subscribers
Sales through Email

Customer story

Xpert Sign Tools is a B2B ecommerce business that makes and sells tools for the sign industry. Founders Josh and Crystal had been relying primarily on trade shows and word of mouth to grow, and they were now looking for more sustainable and scalable way to attract new business. And, just as important, to free up time for product development and operations.

Whale Farm partnered with them to re-position the brand, develop a sales and marketing strategy, and execute this plan.

The result? In less than 30 days Xpert Sign Tools had a new website and brand kit, a vastly improved customer experience, and hundreds of new subscribers and followers. The new business will have more than paid for the cost of our services.


Xpert signs needed a new website on a new platform, brand-repositioning, email automations, and a new channel to attract customers — and to have all of this done profitably.


  • Promotional strategy with 5 behavioral touch points created
  • New Website with 15 pages created
  • 4 Email sequences developed
  • 23 new campaigns with 92 ads rapidly tested
  • Campaigns tested: FB/IG, email

Partnership Results

  • 22 High-Ticket Clients Generated
  • 175% More Subscribers
  • 52% Sales through Email
  • initial project completed in 30 days